The attractive website that I chose was Michael Kors. First of all each season he has a new theme and with that theme he has signature colors which he uses in his clothing line and then he incorporated those colors into his website. This fall the major color is MAGENTA. On the opening page he has one of the ads that he will use and everything in the photograph is in a sephia color tone except for what the model is wearing which is magenta. It is a very simple and straight forward website advertising the fact that the new collection has arrived.
http://www.michaelkors.com/
The ugly website that i chose was ask.com. First off it is extremely plain. There is the search bar, and the main color of the entire thing is white. There is a small corner with the American flag in it that says "Peel Me" trying to get the audience to click on it but the fact that it really isn't a unique symbol or anything doesn't keep my attention. The traditional ASK symbol is in the red bubble but that is always used and the website all around is just extremely plain.
http://www.ask.com/?o=0&l=dir
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