This ad is effective because it is has a very unique way of displaying its message, which works very well. The type of message it is trying to convey is one one against smoking. It does this by the unique image of a car being smashed by a cigarette. Then the caption talked about how many more people die from cigarettes per year than car crashes. The author chose the perfect image to go along with the message that" smoking causes more deaths than car accidents. This ad isn't trying to convince the audience to buy its product, its trying to convince them to not smoke by giving them an image to show how bad smoking is.
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