Select an ad (found online) which you find particularly effective and analyze it. Why is it effective? What type of message does it convey? How does it do so? What choices has the author made which convey his/her message or intent? How does the ad try to convince its audience to buy its product?
**Please include an image of the ad itself, or a link to the ad, if you can**
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http://digitaldaybreak.files.wordpress.com/2007/01/dd-ad-small.jpg
ReplyDeleteIn this ad there is a picture of 4 dogs, three of them are small little chiwawa type dogs and the other is a very large dog. The 3 smaller dogs are all staring up at the larger one which in turn is looking back down at them. The smaller dogs look as though they fear him and are cowering at him. The large dog looks itemidating. underneath the little dogs it says "them" and under the large one it says "us". then under all of that it says "Digital Day, the big dog in ebussines"
The ad is trying to say that ebussiness is the biggest, badest company for ebussiness. Competitors dont even come close. They tower over any other company and they want you to know it. They are trying to say that they are the top dog and you will get the best product out of them.