Ricks Journal 4

I found this Weight Loss ad online and to me it seems very effective. This ad is clearly for overweight/obese people that want to lose weight. The message it sends out to its readers is that they get Supervised, Counseling, and Medication. It seems very professional because you have to call for an appointment and they treat you like a patient, it is a Professional Weight Loss Clinic. This ad also does a great job at drawing attention to the reader because it shows a “before” picture of a fat man, then it shows another picture of the same man but he’s very slim this time. This is a very smart technique used by ads and very convincing to its audience.

http://www.realpageslive.com/online/2008/330906_164.jpg