Sunday, July 12, 2009

Journal 4


The ad I chose to focus on is a Bose headphone ad promoting the noise reduction headphones. The ad shows a man who appears to be in his twenties. The company chose to use a man in this age range because of the clientele base they are attempting to reach. The man is in a small row boat and he is of course using the noise reduction headphones. There is a huge waterfall behind him and he appears to be rowing right into it. The ad is trying to show how well the headphones block out noises happening around you.

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