This is a Jeep ad i found online, it is effective because it shows the off-road and tough persona that is so commonly associated with a Jeep. It takes the grooves in a Jeep key and makes them look like mountains to show that this vehicle has the outdoor capability a buyer of a Jeep looks for. The saying at the top is a double entendre, it states, "Start up a mountain," which can be understood as starting the mountain shaped key or taking your Jeep and starting to drive it up a mountain. The author intended this ad for people who are in the market for a tough off road vehicle that can handle any rough environment and with the image of the "mountain key" and the double entendre of the short saying this is well crafted.
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