WHITE OUT

The ad that I found is a crest white strips ad. I found it effective because of the person that is used in the ad along with the slogan. It is trying to tell people that by using those white strips they can have healthier looking pearly white teeth. By having the woman in the picture who has very white teeth and a big smile it attracts people to ad because they see someone who appeals to people. If the audience sees someone that they believe is attractive they will want to try the product in order to see if they can model that person. The woman has an aspect of confidence in the picture and that is shown in her smile and the way she carries herself in the picture. By making the choice of having the woman in this picture the author has tried to instill a sense of confidence in the buyers by encouraging them to buy the product. By saying "Beautifully you, professionally crest" the author is also saying that you can achieve that level of white teeth at home with a product that gives the same results that a professional dentist would give you. Therefore people will be more likely to buy this product because they can have these white teeth at a very low cost. 

http://www.bargainrazorblades.com/ebay1/CrestWhiteStripsSupreme2.jpg