Journal 8

Fugly - www.craigslist.org

No words can describe how ugly this website is. The background is plain, there are no images, and it's just a lot of text. And the text itself? Not even in caps! There really isn't much to say a bout it. It's hideous and boring. There's nothing to capture the viewer's attention. It's difficult to navigate as well, not to mention it doesn't to a great job of stating what it's for. Overall rating? -2

Sexy - www.rugby.com

The Ralph Lauren Rugby collection website is a very attractive site. I'm not just saying that because of all of the pretty people in the video on the front page, but because of the website as a whole. The color scheme is perfect. The blue and gold give it that regal, yet still athletic feeling, while the old playbook background gives it a very authentic look, which is what the brand is aiming for. The colors are not too bright, but it's all pleasing to look at. You know what is being sold and it's not at all difficult to find what you're looking for either.