I found this add about not smoking. It's effective because it's an in your face add, where you can't help but see it. The message it conveys is easy, smoking kills. It's a huge cigarette that fell from the sky or from the building above and fell on a car below on the road. It smashed the top of the car, and if there was someone inside it would have injured or possibly killed them. Thus the message, "smoking kills". The choices the author mad to get his or her message across was a noticeable add, so if you're walking by you have no choice but to glance at it. This add actually convinces the audience to not buy this product for their own health.
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