I believe this ad is effective due to the fact that people are always looking for a gift to give someone during Christmas. Shopping can be overwhelming during the holiday season, and with an ad such as these coffee mugs in the shape of a Christmas tree, it gives a quick and essay idea for the shopper. The message that the ad presents is that during those cold christmas nights, it's always nice to have a warm cup of coffee made from the Nespresso machine. It conveys this message by shaping the filled coffee mugs in the shape of a Christmas tree as stated before, with the picture of the coffee machine in the lower right hand corner. As the consumer sees this it serves as a simple yet nice gift to give a friend or loved one.
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